An Outsider's Perspective

Rajeev Bhambhani

9/25/20231 min read

Would you be able to look at your reflection if you were standing right in front of the mirror with your nose touching it or would you be able to see your reflection as a whole if you were standing at a distance? Sometimes one can perceive things better when they are farther away.

To start up a company is a mammoth task. Many plans get scrapped before the final one is decided upon. The word strategy is undermined, a lot of research, thought, and implementation goes into coming up with the exact blueprint. Times change and with the ever-changing dynamic of the entrepreneurial world, the need to change the strategy comes along with it. This is when the challenges become evident.

The founder of the company is emotionally attached to the primary plan of action that he/she had come up with and find it rather difficult to iterate. The opinion of all the employees and the insiders is considered while mapping out another strategy. But if you asked the tailor along with the workers working with him to suggest the dress they have made, they’re likely to have a biased opinion. We always ask our friends and family for feedback on new the new dress, don’t we?

So, what should a company do to overcome the competitive challenges methodically?

It’s the point of view of an outland that is coherent with all the needed skills can prove to be valuable and more efficient when it comes to finally deploying a decision in many scenarios. A cluttered brain is exhausted and may not yield as productive solutions as a outside one would.

So if you too are thinking that what is it that my company needs to do in order to just go that extra mile? An outsider’s perspective is the answer.

An Outsider perspective is not only about changing the plan or strategy. It’s about the weak link in the system, a wrong target audience, an emotional connect with any decision, wrong people on right job & or it might just be the motivation which is missing.