Good - Cheap - Fast

There is a saying that goes by that you can have “best of both worlds” but there is a reason why there isn’t a saying that says you can have “best of all worlds”.

For instance, if you were doing 4 jobs in a day along with studying then obviously everything is going to be rushed and the quality of almost everything would get hampered in the process along with your personal growth.

It is the same in the world of marketing, making it almost always impossible to market more than two USPs at once. The biggest obstacle for a company lies in the identification of the message that needs to be marketed. Even if the identification is correct then the strategy of implication lacks which lets its competition rise, while it lags.

The image represented above is the epitome of an example where marketing strategy comes into play. To convince a user that their needs are more important while keeping their desires in mind, is what should be done efficiently by marketers. But a company already has a plethora of tasks that need to be constantly looked at and resolved. Ironically, most companies desire the need for strategic marketing for their products and services.

The word strategy is overplayed and undermined with its importance as it is more than just formulating process. It requires careful consideration of capital and skill along with planning in the right time frame. The most important factors are to analyse buying pattern, direct & indirect competition, market requirements and future prospects. The go to market is formulated keeping the consumer behaviour in mind which directly depends on the elements mentioned above.

Marketing strategy is a recipe constituting all these essential ingredients that a company needs to add mindfully to deliver the taste and the essence of a company’s products and services. An organization should concentrate on its finite resources to avail the greatest opportunities to increase sales and achieve a sustainable and competitive advantage in the market.